Known as the Private Eye of the tech world, The Register loves to satirise industry giants like Apple, Google and Microsoft. And it’s paying off as the e-paper now gets five million visits a month, worldwide. But at the start it struggled to survive because advertisers were put off by its hard-hitting style. Managing director Linus Birtles tells CEO Secrets how he pulled through.Follow #CEOSecrets on our website here.Video journalist: Jeremy Howell
Source: BBC News
CEO Secrets: 'If we soften up, our readers will go'
