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Estee Lauder shares hit record high on millennial boost

Make-up firm Estee Lauder has reported a sharp rise in sales, helped by its recent purchase of brands favoured by selfie-loving younger customers.The world’s second-largest cosmetics company also pointed to growing demand in China, Hong Kong and online.It said sales rose 14% to $3.3bn (£2.5bn) in the three months to September and raised its forecasts for the holiday season.Investors welcomed the results, sending Estee’s shares to a record high. Estee said its growth was partly due to acquisitions of make-up brands Too Faced and Becca Cosmetics, aimed at attracting millennials.Those two companies – which have tie-ups with social media influencers – contributed 4 percentage points to the company’s growth.The 72-year old company has also signed celebrities such as Kendall Jenner and popular YouTube vloggers to promote other products.The company expects second-quarter sales of between $3.63bn and $3.69bn, ahead of analysts’ average estimate of $3.56bn.Estee shares rose nearly 12% to a record $124.80 on Wednesday before easing back slightly.
Source: BBC News

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My name is Joel Bissitt. I have been an entrepreneur for 24 years and have run many small businesses across various sectors. For the last 10 years I have worked mainly within online media, franchising and small business start-ups.

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