People on social media have called H&M “racist” for showing a black child modelling a hoodie that says ‘coolest monkey in the jungle.’ Some are calling for a boycott of the brand over the picture, while others defended the retailer.H&M has said: “We apologise to anyone this may have offended.” People took to Twitter to describe the image published by the Swedish chain as inappropriate and offensive. The photograph was being using in the children’s section of the UK site and some people weren’t happy.
Hello @hm Can you please explain WHY you thought this was ok? @WritersofColour @guardian @courttianewland @blackvoices pic.twitter.com/OANY6OwYFb
— Shiromi (@blimundaseyes) January 8, 2018
Dexter Neptune wrote: #BlackTwitter h&m is cancelled won’t see anymore money from me.Another user compared the image to one of a white child modelling a hoodie with the words “jungle survival expert.”
Source: BBC News