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IMAX boss: Don't sell new technology too hard


IMAX is a way of screening films which immerses the audience in the action, and blockbusters like Dunkirk and the latest Star Wars have been shot and screened on IMAX. But CEO Richard Gelfond admits when he took over, he tried to sell the new technology far too hard.Video journalist: Jeremy HowellFollow #CEOSecrets on our website here.
Source: BBC News

About Business Ideas UK

My name is Joel Bissitt. I have been an entrepreneur for 24 years and have run many small businesses across various sectors. For the last 10 years I have worked mainly within online media, franchising and small business start-ups.

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