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Interview with One of the Few U.S. Starbucks Licensees


John Betz, who does business in Atlantic City and the broader New Jersey-Pennsylvania area, once had 11 Auntie Anne’s franchise locations, which were all sold years ago. Now his company is one of less than a hundred Starbucks licensees in the U.S.

The coffee giant offers such licenses only in certain venues, such as casino resorts and hospitals.
Betz owns or part-owns 10 Starbucks. They average about $1.2 million in annual sales per store and just under 300,000 customers a year. — Suzette Parmley, The Inquirer

The franchise owner has survived two major business setbacks: “Hurricane Sandy on Oct. 29, 2012, and the closure of Trump Plaza, one of five casinos to be shuttered since 2014 in Atlantic City.” [The Inquirer] Full article
Source: Buying a Franchise

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My name is Joel Bissitt. I have been an entrepreneur for 24 years and have run many small businesses across various sectors. For the last 10 years I have worked mainly within online media, franchising and small business start-ups. I am an author of various websites including Franchise UK https://www.franchise-uk.co.uk

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