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ITV hit by advertising slowdown

ITV has blamed a fall in advertising revenue on “ongoing economic and political uncertainty”.Advertising revenue fell 8% to £769m in the first six months of the year. However, that fall was offset by good growth at ITV studios, which makes The Voice and Poldark. Its sales rose 5%.The success of Love Island helped ITV attract more viewers in the 16-34 age bracket.ITV’s pre-tax profit fell 16% in the first half to £259m.Chief executive Peter Bazalgette said the company’s performance was “very much as we anticipated”.”ITV is the only channel to deliver a commercial audience over five million and Love Island demonstrates young viewers engage in great TV,” he said.He also said it expects advertising revenue to be down around 4% in the third quarter.
Source: BBC News

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My name is Joel Bissitt. I have been an entrepreneur for 24 years and have run many small businesses across various sectors. For the last 10 years I have worked mainly within online media, franchising and small business start-ups.

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