For many people, a job in media or photography is an aspiration. Whether it’s web design, portraiture, sports photography, printing, video making or digital marketing, a job working in the creative industries is what many people aim for.
One of the best ways for entrepreneurs to get into the world of media and photography is to open a franchise in the sector. Not only does this give them the chance to work in the area, it also provides the opportunity to develop a lucrative career, build a successful enterprise and have a real impact on the industry.
Types of media and photography franchise
Entrepreneurs who want to get into media or photography have a wide variety of franchise options to choose from, as ‘media’ covers a huge range of areas, including everything from web design and graphic design to printing, print supplies and digital marketing. A potential franchisee could look for an opportunity that lets them run their own web design practice, a franchise that provides high-end design or printing services or a business that’s focussed on online marketing and social media.
Photography franchises are just as varied. An entrepreneur could specialise in school portraits, family portraits, architectural photography, sports photography or even become a drone operator. All of these types of franchise are in demand across the country, with businesses that offer innovative extras and contemporary twists even more likely to succeed.
Often, media and photography franchises are run from offices or studios. The client comes to the business to have their photo taken, designs made or website built and the work is carried out on site. Some media and photography franchises, however, are van based. School portrait photographers, drone operators, sports photographers and architectural photographers will need to travel to their clients and carry out the majority of their work on location.
What skills or qualifications are required to run a media and photography franchise?
In general, franchisees won’t need specific qualifications to run a media or photography franchise. Though training in the relevant areas would likely be useful, most clients and most franchises won’t expect an investor to have qualifications in design, media or photography.
However, franchisees will need to have at least basic skills in their chosen area. Most media businesses are judged on the quality of work they produce, so it’s essential that franchisees are able to deliver when it comes to quality and consistency. Often, the franchise they’re investing in will provide training, advice and guidelines on how to achieve high-quality output. However, the franchisee will find it a lot easier to put this training into practice if they already have skills and experience in the relevant area.
Other skills that a potential franchisee will find useful are bookkeeping, marketing, management and business strategy. These skills are all incredibly valuable in the world of media and photography as they’ll help the franchisee to grow their business, develop a trusted workforce and build a loyal customer base.
The benefits of a media and photography franchise
Media and photography is one of the fastest growing sectors in the UK. The rise of social media and digital marketing has created vast demand for photos, videos and digital content from both businesses and individuals. This means that entrepreneurs investing in a media or photography franchise are likely to find their services are in high demand throughout the country and that this demand only goes up over time.
As there is so much demand for media and photography services, the number of businesses operating within the industry has gone up sharply in recent years. This means that the sector can be very competitive – something that can be a challenge for new businesses. As a franchise provides an investor with a known brand, a tried and tested business plan, training and support, it allows an entrepreneur to hit the ground running. This will give them a significant head start when launching their new venture and could well make the difference between success and failure.
How to select the right media and photography franchise for you
If you’ve decided that a media or photography franchise is right for you, the first thing you need to do is decide which area of the industry you want to focus on. The opportunities available are very varied, so it’s important that you think carefully about the type of work that will suit you best. If you already have experience in design, photography or digital marketing, you probably have an idea of the area that best suits your skillset. If not, you’ll need to think about the type of business you want to run, the way you want to work and the area you think has the most potential in your region when making your decision.
One of the most important factors when buying a franchise is money. The cost of investing in a media and photography franchise can vary significantly, so it’s important that you carefully assess your finances before you begin the application process. In most cases you’ll also need a contingency fund to cope with any unforeseen costs that you come across as you get your business off of the ground.
As many media and photography franchises require specialist equipment to operate, you need to ensure you have the capital required to invest in relevant technology. From cameras and drones to computers and software, the costs of investing in a media and photography franchise can quickly add up.
Another very important consideration is geography. Most franchises place geographic limitations on their franchisees in order to ensure there isn’t an unnecessary build up of franchises in too small an area. This could mean that the franchise you want to invest in is unavailable, or that you have to move or increase your commute, so it’s important to check these conditions before you go too far down the application process.
With demand for media and photography services increasing every year, the industry is an exciting one to be involved in. Franchisees investing in this dynamic area can take advantage of this demand to build a successful and lucrative career.
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Source: Franchise UK