Home / Articles / M&S axes 'cauliflower steak' after criticism

M&S axes 'cauliflower steak' after criticism

Marks & Spencer is to stop selling its controversial “cauliflower steak” after some shoppers labelled it wasteful and ridiculous.

One cauliflower slice wrapped in plastic was being sold for £2.50 as part of the shop’s veggie range – despite a whole one being much cheaper in supermarkets and greengrocers.

Rachel Clarke snapped a picture of the product and tweeted: “Marks and Spencer stores are selling sliced cauliflower as ‘Cauliflower Steak’ with lots of lovely plastic and charging £2 (normally £2.50). A cauliflower costs about 69p from a local veg shop.”
Another Twitter user replied: “Is not a ‘Cauliflower Steak’, it’s a Fool Detector!”
But some people defended M&S and said it was just tapping into the existing market for pre-prepared and packaged fruit and veg.
“It’s not them! They’re just supplying the demand!” tweeted @mertynabbot.

An M&S spokeswoman said: “Once we’ve sold the stock that is currently in stores, we won’t be ordering any more of this product.
“We work hard to create quick and convenient meals for customers; however on this occasion we didn’t get it right.
“We have launched many other vegetarian dishes that are already proving popular with customers.”

More from Marks and Spencer

As well as the product’s price, the environmental impact of the packaging raised eyebrows.
However, the retailer said the plastic tray that protected the product was widely recyclable.

Source: Sky

About Business Ideas UK

My name is Joel Bissitt. I have been an entrepreneur for 24 years and have run many small businesses across various sectors. For the last 10 years I have worked mainly within online media, franchising and small business start-ups.

Check Also

Another 40 Poundworld stores to close

Forty more Poundworld stores are to close later this month, leading to the loss …

Free Franchise Guide
close slider

Free Franchise Guide

Interested in buying a franchise? The our FREE Franchise Guide is a must! The guide contains lots of information to help you decide if franchising is right for you.

Yes, I'd like to join the Franchise UK mailing list.