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Revealed: Worst airlines for customer satisfaction

British Airways has plunged to third from bottom in an annual survey of customer satisfaction on short-haul airlines.

Research by consumer group Which? shows the carrier received a customer score of just 52% – a drop from 67% in 2016.

The poor scoring comes in a year when BA stopped free catering for passengers travelling in economy class on short-haul flights.
The airline was given a score of just two stars for its food and drink and received the same poor rating for seat comfort and value for money.
In joint last place were Ryanair and Vueling – owned by BA’s parent company IAG – with a customer score of 45%.

Image: Tens of thousands of BA passengers were affected after an IT failure in May
BA’s positioning as the third worst long-haul carrier puts it for the first time behind airlines such as TUI Airways and Thomas Cook.
An IT failure during bank holiday weekend in May triggered the cancellation of flights affecting 75,000 passengers.
The survey saw United Airlines ranked the worst long-haul airline (39%), followed by American Airlines (46%).
Neither airline scored more than two stars for anything other than cabin environment.
Rory Boland, Which? travel editor, said: “Passengers are telling us that there are many different ways to be a great airline, but providing great service at an acceptable price is a must have.

“BA’s poor customer satisfaction shows it clearly needs to step up its game in a year that has been beset with problems.
“From the food and drink on offer, to the poor value for money of the journey itself, the airline has a lot of work to do to improve the experience that passengers associate with the airline.”

Image: BA scored badly for food and drink and seat comfort in the Which? survey
Which? based the research on responses from 11,625 passengers who had flown from the UK.
The scores are a combination of overall satisfaction and the likelihood of recommending the airline to a friend.
A BA spokesman said: “British Airways is a premium airline committed to customer choice.
“We offer customers the biggest network from London’s most central airports, a loyalty programme with huge benefits and the best punctuality record of the three big short-haul operators from the capital.
“We also give our growing numbers of customers a wide choice of fares and services.”

More from British Airways

At the top of the short-haul table was Aurigny Air Services (80%) as the Channel Islands carrier gained four stars from passengers for its boarding process, cabin environment and customer service.
Ranked number one was Singapore Airlines with 88% for long-haul flights for the second year running and received full marks in several categories.

Source: Sky

About Business Ideas UK

My name is Joel Bissitt. I have been an entrepreneur for 24 years and have run many small businesses across various sectors. For the last 10 years I have worked mainly within online media, franchising and small business start-ups.

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