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Toyota targeting US millennials

Carmaker Toyota is making a concerted effort to sell more cars in the US to the millennials or “Generation Y” age group.As it opens its shiny new US headquarters, 19% of the firm’s US sales last year were to millennials, people born between the early 1980s and early 1990s.The BBC’s Michelle Fleury reports.
Source: BBC News

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My name is Joel Bissitt. I have been an entrepreneur for 24 years and have run many small businesses across various sectors. For the last 10 years I have worked mainly within online media, franchising and small business start-ups.

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