Home / Articles / Toyota targeting US millennials

Toyota targeting US millennials

Carmaker Toyota is making a concerted effort to sell more cars in the US to the millennials or “Generation Y” age group.As it opens its shiny new US headquarters, 19% of the firm’s US sales last year were to millennials, people born between the early 1980s and early 1990s.The BBC’s Michelle Fleury reports.
Source: BBC News

About Business Ideas UK

My name is Joel Bissitt. I have been an entrepreneur for 24 years and have run many small businesses across various sectors. For the last 10 years I have worked mainly within online media, franchising and small business start-ups. I am an author of various websites including Franchise UK https://www.franchise-uk.co.uk

Check Also

Trump: No better time for the 'American Dream'

President Donald Trump has proclaimed a “New American Moment” at his first State of …

Free Franchise Guide

Free Franchise Guide

Interested in buying a franchise? The our FREE Franchise Guide is a must! The guide contains lots of information to help you decide if franchising is right for you.