The CEO of a marketing company writes that his firm works with over 20,000 franchisees both in the U.S. and globally. He and others in the company hear many gripes from them. He is writing to franchisors, but since it’s via Forbes, those on the franchisee side get to read about it and compare it with their own experiences, as well as using it as a guide to potential pitfalls before deciding on whether or not to sign on with a franchise brand.
My company, 919 Marketing, works with over 20,000 franchisees in the U.S. and worldwide. Consequently, we often find ourselves in the position of being phone psychologists, listening to franchisees speak sometimes in glowing terms about the franchisor, but more often than not hearing of their growing frustrations as a franchisee.
Here’s the good news: You’ve built a business with successful franchisees, and you feel like you’re on your way to creating a juggernaut brand. People are making the decision to invest in your franchise so they can generate their own wealth and help you grow your national footprint. People love you.
But they hate you, too. — David Chapman, Forbes
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Source: Buying a Franchise